Experience Design (XD) Leadership & Creative Direction

CHALLENGE

Intuits ProAdvisor program participation was at an all-time low; and QuickBooks
needed a way to elevate Accountant participation. 

INSIGHT
Being recognized and celebrated for your professional excellence
creates palpable positive energy.

SOLUTION
The Society Of ProAdvisory; the elite order of accounting masters;  A group of individuals who’s collective wisdom would guide the growth, prosperity, and foundation of every accountant in the world. Society members were guided on the path to ProAdvisory and invited to unlock the door to new opportunities of growth by visiting our Society Of ProAdvisory web site. An online location of society shared wisdom in the form of video testimonials, blog posts, specialized support, training opportunities and certifications. As membership grew so did Intuit’s opportunity to re-build trust, so we invited our Society to meet us at QuickBook Connect 2019 to build connections and learn from other ProAdvisors peers. Society of ProAdvisory members were welcomed to visit our suite and incentivized to participate actively in a number of activities at our events. Customized items created for each accountants unique path for success were unlocked and awarded as the members participated in activities and shared experience with others. With an increase of 1200% in engagement and an event attendance that nearly tripled expectations, our Society of ProAdvisory Accountants were excited to learn from each other and to embark on the path to ProAdvisory with reinvigorate trust that Intuit and a would support their growth.